Advertising of small businesses is a big challenge as they have budget limit. For such small scale enterprises, vehicle wrap advertising is one of the most cost-effective and effectual forms of marketing. It is relatively much cheaper than traditional advertising mediums like, billboards, TV tv ads and radio jingles. Unlike, Google ads, TV tv ads or any other print media, it has zero recurring cost.
A vehicle wrap also called plastic wrap is an auto aftermarket practice that involves a large plastic cover or printed plastic decal applied directly over the original paint of the vehicle. A vehicle wrap can be part and complete both. The part vehicle wraps is called as vehicle signage and covers some parts of the automobile like windows while a full wrap covers the entire vehicle.
The automobile wrap advertising, also called as vehicle branding, can be done on cars, vans, trucks and almost any vehicle. The cost of wrapping a vehicle depend on various factors like type of vehicle, size of vehicle, type of film used, the amount of coverage, etc. Business that opt for vehicle wrap advertising will find that their investment lasts for a longer duration (usually 5 to 7 years).
Isn’t it time to develop a successfully compelling signage that not only draws viewer’s attention but leaves a lasting impression too? Here are a few things to consider to ensure vehicle wrap advertising success.
1) Measure twice, wrap once
The plastic wrap must be properly measured before its installation on a vehicle. Having the right dimensions will help you get a precise quote from the digital printing company. Wrong measurements can grab away the overall appearance and can also pose the design.
To get the right dimensions for a custom vehicle wrap, you should measure the automobile across its length, width and height. You should also click a few photos of your vehicle from different sides and give it to the signage company as a reference. Autosecure To get the right dimensions for a custom vehicle wrap, you should measure the automobile across its length, width and height. You should also click a few photos of your vehicle from different sides and give it to the signage company as a reference.
2) Keep it simple
It is important that you keep the vehicle wrap simple, attractive and clearly visible even from distance. As you have a limited window to provide your message, most mobile advertising campaigns keep their information small and precise.
3) Consider colors carefully
For perfect contrast, enhanced visibility and better readability, you should carefully choose colors. In order to maximize design effectiveness, stick to few color mixtures.
Below are some tried and tested color mixtures that bring positive and influencing reactions from customers:
Yellow and Blue — Provides a playful, yet confident impression.
Black and Orange — Creates a general feeling of liveliness and power.
Red, Navy, and Yellow — Exudes confidence and power.
Black and Red — A fierce combination that displays intensity.
Blue and White — Convey trust and solace.
4) Be brief
Make use of fewest words possible to maximize your car or truck wrap advertising. Never try to sell via mobile advertising platforms. The vehicle’s signage design is just for branding of business. For typography, make use of fonts that are best for fast legibility.
5) Use engaging shapes
Shapes play a vital role in visual design elements. They assist in customer proposal by generating visual interest. Businesses can use shapes to transform their typefaces artistically. They can also be used to frame content and set up a centerpiece of design. Incorporating unique and create shapes in vehicle wrap advertising will improve likelihood of getting seen by potential customers.
6) Choose the right plastic film
Use the best quality plastic film to ensure your design contours well to the form of your car or truck. The second-rate plastic films won’t survive long and can even damage the OEM’s paint finish when removed.
Wrapping It Up
The above few principles when followed properly can help you create a mobile advertisement that’s not only dynamic and colorful but also delivers a “wow” factor that attracts customers.